I was participating in the “Geospatial Connections” discussion over on LinkedIn and the topic got around to marketing outreach, especially for smaller organizations. As the recipient of volumes of such outreach, I had observations. I've been working in executive positions with authority for technology selection for well over a decade. As much as I've been tempted to hide my job titles on LinkedIn, I haven't done so and, as a result, my email inbox has typically filled with unsolicited outreach for a wide range of technologies. ERP, CRM, project management, field workforce automation, offshore development services, mapping and GIS tools, various related support services - the list is endless.
Pull, Don't Push
Pull, Don't Push
Pull, Don't Push
I was participating in the “Geospatial Connections” discussion over on LinkedIn and the topic got around to marketing outreach, especially for smaller organizations. As the recipient of volumes of such outreach, I had observations. I've been working in executive positions with authority for technology selection for well over a decade. As much as I've been tempted to hide my job titles on LinkedIn, I haven't done so and, as a result, my email inbox has typically filled with unsolicited outreach for a wide range of technologies. ERP, CRM, project management, field workforce automation, offshore development services, mapping and GIS tools, various related support services - the list is endless.